Four generations of craft. Built to compete on.
ATE is an Indian family business that specialises in high quality Gym, Hyrox and Athletics Equipments.
Since 2004, we have been leaders in barbells, plates, racks, rigs, cardio machines and field equipment that hold up to serious training, at a price Indian athletes and gyms can actually afford.We don't just sell equipment. We make it.
Mr. Balraj Anand started a small factory in Lahore around 1930. The humble factory manufactured shuttlecocks until the partition in 1945. Since after moving to India, Mr. Balraj Anand with his son Mr. Adarsh Anand re-established a factory in Meerut and diversified into athletics equipments. The goal was simple, make world class athletic equipments and supply it to the top athletes worldwide, which they did.
Around 1987, the third generation Mr. Himanshu Anand joined the business and expanded it to be a top exporter of athletics equipment from India. The business was limited to athletic equipment until the pandemic in 2020 when the fourth generation entered the business and saw a clear gap in the gym equipment industry. There was no brand offering hyrox and crossfit equipments that are high quality to the indian consumers and thus ATE diversified its product portfolio in these emerging markets.
Every barbell, rack, plate, discus and hurdle we sell is made in our own factory. Our team cuts, machines, welds and finishes each piece in-house. So when something leaves our floor, we know exactly how it was made and who checked it.
One family. Four generations.
Long before ATE had a name, the Anand family was making sports goods by hand. This is how a small workshop became a full manufacturing house.
Mr. Balraj Anand
Started a small shuttlecock workshop and made everything by hand. He set the rule the family still follows: make it better than people expect.
Mr. Adarsh Anand
Moved to India and started over from scratch. He built his own athletics equipment business and carried the family craft into a new country.
Mr. Himanshu Anand
Founded ATE to make international-standard gym and athletics gear in India, and grew it into a full factory in Meerut with more than 100 craftspeople.
The next generation
The fourth generation now works alongside Mr. Himanshu, taking ATE into strength training, Hyrox and premium home gyms with the same care for quality.
One factory. Six categories.
Racks
Racks, Rigs & Barbells
Power racks, half racks, monkey bar rigs and multi-station racks, plus Olympic and powerlifting barbells and plates.
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Hyrox
Hyrox & Functional Training
Sleds, air rowers, ski ergs, wall balls and kettlebells built for Hyrox prep, CrossFit and high-intensity group classes.
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Cardio
Cardio Machines
Commercial treadmills, curved treadmills, air bikes, spin bikes, upright and recumbent bikes, and elliptical cross trainers.
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Free weights
Dumbbells & Fixed Weight Bars
Urethane and rubber dumbbells, fixed weight bars, kettlebells and the storage racks to keep them in order.
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Benches
Benches & Home Gym
Adjustable FID benches, competition benches and design-led pieces for people building a serious setup at home.
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Athletics
Track & Field
Discus, shot put, hammer, javelin, hurdles, starting blocks and landing mats. This is where our story began.
Shop track & fieldBuilt for Hyrox. Built to take a beating.
Hyrox and high-intensity training are tough on equipment. Sleds get pushed across turf again and again, wall balls hit the target hundreds of times a day, and ergs run back-to-back in busy boxes. We design our functional range for exactly this kind of use.
- Heavy-duty sleds with steel frames for push and pull work
- Air rowers and ski ergs that hold up to class after class
- Wall balls, kettlebells and rigs ready for circuit training
- Bumper plates and platforms made for repeated drops
- 1 SkiErg 1,000 m Air Ski
- 2 Sled Push 50 m Sleds
- 3 Sled Pull 50 m Sleds
- 4 Burpee Broad Jumps 80 m
- 5 Rowing 1,000 m Air Rower
- 6 Farmers Carry 200 m Kettlebells
- 7 Sandbag Lunges 100 m
- 8 Wall Balls 100 reps Wall balls
Made to be used hard.
Fitness equipment spans many specialised disciplines — steel fabrication, machining, rubber and polymers, electronics, motors, upholstery and precision components. As a fourth-generation manufacturer, ATE specialises in these area's. Manufacturing ourselves is a deliberate choice, and it’s the backbone of everything we promise. It means we control specifications, materials, finish, testing and consistency down to the small details; it means spare parts are stocked in India and sourced quickly; and it means a single gym can be supplied to one standard rather than assembled from mismatched sources. Across every category — selection, specification, quality, customer experience and long-term support — ATE remains fully responsible for the product, from the field to the gym floor.
Built the slow, deliberate way.
Almost all of the work happens under one roof in Udyogpuram, Meerut. Every product follows the same path.
- Design We start from the official specs, whether IWF, IPF or World Athletics, and plan the build around them.
- Cut & machine Raw steel is cut, turned and machined to size on our own machines.
- Weld & finish Our welders assemble each frame and apply coatings that hold up to chalk, sweat and drops.
- Check Weight, size and finish are checked at every stage, not just at the end.
- Pack & ship Everything is packed securely and delivered across India, with support from people who know the product.
Why athletes choose us
Made in-house
As a fourth-generation manufacturer, we build across every category in our own facility, to international commercial standards. Controlling the manufacturing means we control the quality, hold spare parts in India, and can supply a whole gym to one consistent standard — at Indian prices.
Certified, so you can check
Our factory is ISO 9001:2015 certified and our field equipment is World Athletics certified. We supply to national and international competitions as well as the Olympics so our quality is already tested and loved at the world stage.
Direct customer connection
ATE has grown as a direct-to-customer brand. Customers deal directly with our sales, product, service and management teams, which keeps real feedback connected to our product decisions — and keeps support accountable, from first enquiry to years of ownership.
Products with a purpose
Every product should have a clear reason to exist. Rather than flooding the range with near-identical options, we position each product by its intended user, training requirement, usage level, available space and budget — so choosing is simple, not confusing.
For four generations, our family has built equipment that athletes trust when it matters most — on the competition field. That standard is the one thing we refuse to compromise as we build for the gym floor.The Anand family · ATE
Our working Pinciples.
From national teams to home gyms
- Athletes & federations Weightlifters, powerlifters and throwers who need equipment that meets competition rules.
- Gyms, boxes & Hyrox studios Complete fit-outs, from racks and rigs to sleds, ergs and cardio machines.
- Schools, colleges & academies Track and field setups, hurdles, landing mats and training equipment.
- Home gym owners People who want gym-quality equipment that lasts for years.
Questions people ask us
Is ATE really an Indian Brand?
Yes. We are based in Meerut, U.P., India. Our factory, showroom and warehouse all are located here.
Is ATE equipment good for Hyrox and high-intensity training?
Yes. Our sleds, air rowers, ski ergs, wall balls, kettlebells, rigs and bumper plates are built for Hyrox prep, CrossFit and high-intensity classes, where equipment is used hard all day.
Can I use ATE equipment for competitions?
Yes. Our products are made to international specs, and our factory holds ISO 9001:2015 and World Athletics certification. Our equipment is used at national, government and international events.
How does ATE compare with imported brands?
Our gear is built to feel and perform like premium imported equipment. Because we make it here, you pay much less and get local warranty and after-sales support.
Do you set up full gyms or take bulk orders?
Yes. We help gyms, Hyrox studios, boxes, schools and academies plan and equip their space. Call us on +91 70604 25552 or write to info@ateonlineshop.com.
How can I pay?
You can pay by credit or debit card, UPI, or cash on delivery.
Ready to train on ATE?
Planning a gym, a Hyrox studio, a box or a home setup? Talk to our team. We'll help you pick the right equipment for your space and budget, whether it's one barbell or a full gym.
